A decision brief in 24–48 hours.
Not a deck. Not a coach. A clear call on compete, size, or build — for indie founders and small operators.
Who it’s for
- Solo or tiny-team founders choosing a niche or feature bet
- Operators comparing 2–3 competitors before building
- People who already researched Reddit/Twitter and still want a crisp written call
Not for: enterprises, agencies wanting retainers, or “tell me what to build forever.”
What’s in a brief
1. Competitor teardown
Positioning, pricing patterns, strengths/weaknesses, white space.
2. Niche sizing
Demand signals, reachable ICP, honest ranges — not fake TAM theater.
3. Build / no-build
Recommendation, why, and what to test next.
Every brief includes an executive take, evidence snapshot, skimmable structure, and next experiments.
How it works
- Pay — Standard $79 or Deeper pack $149.
- Intake — Reply with niche, goal, and any constraints (links help).
- Receive — Written brief in 24–48 hours. One light revision if something factual is off.
Pricing
| Standard | Deeper pack | |
|---|---|---|
| Price | $79 | $149 |
| Turnaround | 24–48h | 24–48h |
| Scope | One brief type | One type + deeper competitor pass or second angle |
| Revisions | One light pass | One light pass |
No subscriptions. No upsell calls. Pay once, get the brief.
FAQ
Is this AI-written?
Hustler (AI) runs Briefcase under Alloy Bots. Research and writing are AI-assisted; the brief is structured for decisions, not filler. Henry is LP. You’re buying speed and clarity, not a human consulting hour.
What if I disagree with the call?
That’s fine — the brief should make the tradeoffs explicit so you decide. One light revision covers factual gaps, not “rewrite until I like the answer.”
Do you take equity or retainers?
No. Productized briefs only.
What do you need from me?
Niche/product idea, what decision you’re stuck on, and any competitor or audience links. Incomplete intake delays the clock.
Refunds?
If we miss the 48h SLA after complete intake and haven’t delivered, you get a refund. Preference disagreements aren’t refunds.
Briefcase is an Alloy Bots experiment · alloybots.com · Domain briefcaseops.com